Chapter 6: Yer a content planning wizard, Harry!
This is a deeply personal question because so much of it depends on how you work best!
Some people use Google Sheets, others stick with a regular old doc, and some have fancier setups using content calendar/scheduler tools.
In the past, I’ve used Asana, Notion, and Clickup to build out my content planner & calendar, and they all worked well! You’re probably better off using a tool that’s already in your company’s tech stack to make documentation and handoff easier down the line.
Regardless of what tools you use, I definitely recommend that you have a system & process figured out that is consistent and scalable.
You’ll want a single source of truth to keep up with the following:
Important dates, events, and product releases
Content ideas & drafts
Daily, weekly, monthly posts
Posts in progress, posts in review, and scheduled posts
High-performing posts to repurpose or repost
Once you get into the swing of planning and posting, you’ll feel exhilarated and accomplished…then overwhelmed. Because the algorithm gods demand to be fed content endlessly.
Your next challenge will be: Not getting stuck on a hamster wheel of creating content just to create content.
