Chapter 6: Yer a content planning wizard, Harry!
If you like to plan ahead like I do, you might like the idea of content batching.
The idea is simple: content batching means you create content in batches to be used over time.
A plus side of content batching is that it’s efficient and convenient. A downside is that your content won’t necessarily be “on-trend.”
Evergreen content is content that’s not tied to trends or news cycles.
On the other hand, content with a short lifespan is timely content—it will only be relevant for a limited time.
As a general rule of thumb, evergreen content can be timely (especially when the stars align), but it’s not likely that timely content can be evergreen.
A good social media presence can balance evergreen content that pushes your strategy forward, with timely content that’s more likely to get eyeballs/attention and evergreen content that educates and nurtures your audience.