Trigger warning: I’m going to tell you to do more with less.

The good news? I want you to do more and do less.

You will create so much content in a month, quarter, or year that won’t get seen by, like, 99% of your followers. And even if it does get seen, most people won’t remember it.

Which is to say, don’t be shy…

REUSE content ideas
RECYCLE old posts
REDUCE your workload

This is nothing to be ashamed of. It’s just working smarter, not harder ;)

You can systematize this by:

☐ Adding your top-performing posts from previous months to your idea queue or content calendar

☐ When a post performs well, create 2-3 new versions with slightly different hooks or visuals

☐ When a post flops but the content is valuable or important to your messaging, repost it a few weeks later (maybe the algorithm will be kinder this time)

☐ If you try the above and it still doesn’t land, rework 2-3 new versions with different hooks/media and try again

☐ Repackage high-performing content in a different format, i.e. text → carousel or video → text

Repetition is an essential part of good marketing – early and do it often! (I promise, no one cares.)

How to reduce, reuse, and recycle