Chapter 1: Hey y'all!
You didn’t think I was going to tell you managing a LinkedIn page is sunshine and roses though, did you?!
Unless you have a strong brand, lots of hype (with the budget to back it), and tons of happy end users in your corner, you're in for an uphill battle.
Hell, even if you have those 3 things you'll still face an uphill battle. Why?
Attention spans suck. I mean, how many times have you navigated away from this guide since you started reading it?
People don't trust companies as much as people, and they certainly don’t care about them as much.
Your goals (get attention, educate your audience, prime your audience for sales) aren't aligned with their goals (get more money, get better at their jobs, save time and effort).
Nevertheless, we persist.
💊 Oh yeah, and here’s one more hard pill to swallow:
A company page will never perform as well as personal pages, by reach or engagement.
So while I *do* think it's important to maintain your channel and think it's a great opportunity to support marketing and sales, if you really want to multiply your impact your best bet is to make social media a team sport.
(But we’ll talk about that later on.)