Chapter 3: #goals & metrics
Okay, let's talk goals.
The way I see it, you have two things you need to figure out before deciding on metrics:
What is your North Star goal of building an organic LinkedIn program?
What are the measurable, tangible milestones that can get you to your north star?
Answering these questions can help keep you out of the weeds and your eyes on the prize: driving value for your org.
Feel free to use the framework above to flesh out your goals!