Be a cheerleader and coach

Social deserves respect, but you’ll probably have to earn it, not have it handed to you. 

Here are some ways to showcase the value of LinkedIn to your team:

1. Present most important updates and milestones in companywide channels

2. Send out a regular digest to the company that shares:

• Most popular posts

• 1-2 screenshots

• Highlight any great posts from the team/leadership

• The idea is to show that social plays a role in growth

• If you also manage other programs like community or content, you could do an update that includes high-level insights for all of the programs

3. Create a dedicated channel for sharing updates from LinkedIn

• Share page content, screenshot/share shoutouts, encourage the team to share their own posts so everyone can boost

4. Codify a social media policy - this is less about restricting what they post and more about giving them insurance to be active on social without worrying about being punished

5. Consider setting up a formal employee advocacy program

6. Invite feedback and ideas

7. Run occasional team challenges

I’ve found that having even just 1 or 2 people who are bought in and excited about getting active on LinkedIn can create a ripple effect in the company. Let’s call it positive peer pressure.

So your first, and most important step, will be to look for your champions and get them on board!