3 *free* ways to grow your company page following

1. Invite connections via your admin dashboard

Every super admin and content admin should have permission to invite folks they're connected with. You get 250 credits each month (that's total) to use for this very reason.

This usually works pretty well because you already have a connection established with the invitees AND they're typically within the target audience.

2. Ask employees to invite connections

Employees can also invite up to 30 of their 1st-degree connections to follow their employer's page each month.

It takes just a couple of minutes and could easily be gamified by making it a challenge (help us hit 3k by EOM!) or a raffle (1 entry for every connection you invite).

3. Point to your page in customer onboarding

Whether you do it via CSMs, welcome emails, or some other method, let people know where they can find you -- especially if your page shares valuable tips and product updates they'll want to know.

2 not-free ways to grow your company page following

1. Purchase a Premium Company Page subscription and start automatically inviting members who engage with your content to follow the company page. 

2. Use your Premium Company Page subscription to invite followers of similar pages to follow your page. 


Bonus tip: Any time you post a new job on LinkedIn, you’ll get an influx of new followers. IMHO this is good and bad. Good: more people know about your company, more opportunities to educate them. Bad: they may not even be close to your target audience. 

Also, don’t post job listings just to get more followers. That’s shitty.